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Value proposition builder
A value proposition explains who the business helps, what it provides and why the result matters. Use the prompts to create a clear first draft for a homepage, proposal or introduction.
Messaging tool
Value proposition builder
Answer a few plain-English questions to create a useful homepage headline and a short description of your business.
Your draft messaging
Homepage headline
Your business helps your ideal customers reach the result they want.
Short pitch
For your ideal customers who need a better way to solve their problem, Your business provides a clear, practical service so they can reach the result they want.
Treat this as a first draft. Make it more specific with real customer language and proof when you have it.
How to use it
Get a useful result in three steps
- 1
Define a specific audience and the problem they already recognise.
- 2
Describe the offer and the practical outcome the customer receives.
- 3
Add a meaningful difference, then edit the generated wording into the natural voice of the business.
Common questions
About the value proposition builder
Is a value proposition the same as a slogan?
No. A value proposition explains the audience, offer and outcome; a slogan is usually a shorter memorable phrase.
Where should I use it?
The headline can lead a homepage or landing page, while the short pitch can be adapted for proposals and introductions.
Ready to make it official?
Register your UK limited company
When your idea is ready, complete the registration online and let our team guide you through the formation process.
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